On Atrophy and Content Creation
The 2025 Milkers of the Year Awards blog was a rousing success, racking up over a MILLION impressions on X and over 250,000 link clicks. It’s the most viewed thing I’ve ever written, yet writing the 2025 Milkers of the Year Awards proved difficult.
Actually, that’s putting it mildly.
Writing the 2025 Milkers of the Year Awards fucking sucked.
